2세대 508 왜건이죠. 세단의 세련된 얼굴에 왜건의 실용성을 더했습니다. 전체적으로 구형보다 잘 팔릴만 한 요소들을 담고 있네요.
왜건이지만 길이가 4.78미터에 높이는 1.42미터로 낮은 편입니다. 스타일을 중시했다고 평가할 수 있겠네요. 풀 LED 헤드램프를 적용했고 왜건으로는 드믈게 프레임리스 도어를 채택했습니다. 이 또한 스타일 지향형이라는 걸 말해줍니다.
그렇다고 왜건의 장점을 아주 포기하진 않았습니다. 2열을 세웠을 때는 530리터를 쓸 수 있고 이를 접으면 최대 1,780리터까지 화물용으로 쓸 수 있으니 낚시나 캠핑용으로도 무난합니다.
실내는 아이콕핏 디자인을 비롯해 세단과 거의 같습니다. 파워트레인도 그런데 플랫폼 교체로 전보다 70kg이나 무게를 준 것이 장점이네요.
엔진과 변속기는 최신 퓨어텍 가솔린과 블루HDi 디젤 엔진에 8단 자동변속기를 결합한 구성입니다. 이전 구매자들에게 좀 미안할 정도로 스펙이 좋네요.
PEUGEOT has unveiled the all-new SW version of the PEUGEOT 508, bringing a new sense of style to the highly competitive D-segment estate car market.
Rewriting all the design cues in the segment, the all-new PEUGEOT 508 SW brings the radical styling traits of the saloon to the estate car. At just 1.42 m in height and 4.78 m long, the all-new PEUGEOT 508 SW’s new proportions give it an extremely dynamic body shape, stylised by smooth, flowing lines and a sleek, low roof.
The striking design of the all-new PEUGEOT 508 SW is enhanced further by exterior details, including frameless doors - a unique estate car feature for a mainstream carmaker, full LED headlights and the vertical visual signature of the opalescent LED daytime running lights.
Gilles Vidal, PEUGEOT Design Director, commented: “The all-new PEUGEOT 508 SW includes all its quality features but sets itself apart by its sporty stance and design cues that are completely new for a mainstream car producer. It is a wonderful object of desire that makes a clear statement regarding its ambitions."
The interior of the all-new PEUGEOT 508 adds to the quality and stylish design of the car whilst also maximising in-car comfort for driver and passengers. It features ergonomic, wrap-around seats offering five multi-point massage programmes, a range of premium and sophisticated trim and upholstery materials and a panoramic opening glass roof.
With the aid of the Magic Flat function, allowing the driver to fold back the two sides of the rear bench seat, the all-new PEUGEOT 508 SW is never short of space, boasting a total load space capacity of 1780 litres. Of this total volume, 530 litres comes from the boot (with luggage cover closed), designed to be simple in shape and entirely practical, with hands-free, powered tailgate.
Pierre-Paul Mattei, PEUGEOT 508 Product Design Director, said: “We wanted to design a unique SW with a very strong personality that was perfectly situated at the heart of its segment. The secret of the rear structure performance in terms of compactness and rigidity is the sensible and practical boot with an extremely sleek design. Similarly, the frameless doors provide the perfect response to accessibility in a vehicle with a very low roof line.”
The driver of the all-new PEUGEOT 508 SW will never be far from the latest in automotive technology, seated comfortably in a desirable, high-tech world imbued with elegance.
Alongside the latest generation PEUGEOT i-Cockpit®, providing all the information essential for the road ahead, the driver can enjoy the latest in-car sound system with a top of the range hi-fi system designed by FOCAL®. With 10 loud-speakers fitted with exclusive FOCAL® technology, this system provides pure, fine sound that is perfectly distributed throughout the all-new PEUGEOT 508 SW.
Technological advances also come into play to provide a wide range of latest-generation driving aids ensuring the all-new PEUGEOT 508 SW meets Euro NCAP criteria.
New features for the range include Adaptive Cruise Control with Stop & Go function, Lane Keeping Assist and a Night Vision system - a first for the segment. This system utilises an infra-red camera to detect living beings in front of the vehicle at night time or in low-visibility conditions to maximise safety.
The all-new PEUGEOT 508 SW is built on the EMP2 platform making it an average of 70kg lighter than the outgoing generation while the new eight-speed EAT8 automatic transmission with electric gear lever and one touch control is an option.
Developments in engine efficiency have been driven towards delivering best-in-class CO2 emissions figures, with the new generation PureTech and BlueHDi engines. The two new petrol options – a 180 S&S EAT8 and 225 S&S EAT8 – are based on the PureTech 1.6-litre engine. Four diesel options are based on the BlueHDi 1.5-litre and 2.0-litre – a 130 S&S BVM6, 130 S&S EAT8, 160 S&S EAT8 and 180 S&S EAT8. Our petrol engines are certified to Euro6d-TEMP and our Diesel engines are certified to Euro6d-TEMP-EVAP.
In ECO mode, when twinned with the EAT8 gearbox, the PureTech engine automatically switches to freewheeling mode. This function, available between 25km/h (15mph) and 130km/h (80mph), eases internal friction in the gearbox and reduces fuel consumption by around 3%.
In the second half of 2019, the range will be supplemented by an efficient Plug-in Hybrid petrol powertrain with an extended ZEV range of 50 km (WLTP cycle). The batteries will be located under the row 2 seats to preserve the roomy boot.
The all-new PEUGEOT 508 SW will be unveiled at the next Paris Motor Show and will be available in the UK from January 2019.
구형과 달리 패스트백 스타일로 개발되었습니다. 리어 게이트가 통째로 열리는 식이라는 뜻이죠.
그럼에도 불구하고 옆에서 보면 세단 같습니다. 패스트백에 대한 거부감이 많은 우리나라에선 이런 식으로 세단스럽게 만든게 장점이 될 수 있겠네요.
자세한 건 아래 더보기를...
The Geneva Motor Show will see PEUGEOT raise the bar in the D-class segment with the world reveal of its all-new 508, sporting a radical new aerodynamic design.
Breaking the mould of the traditional, four door saloon silhouette this exciting new model combines a bold new low coupé design with the enhanced practicality of five doors.
Its striking new look takes inspiration from a sports coupé, with sharp side window design, elegant frameless doors and alloy wheels designed to fill the wheel arch housings. It showcases a beautifully integrated rear hatch, offering a significantly larger aperture to the generous 487-litre boot whilst carrying all the hallmark features of the latest PEUGEOT vehicles, including the full LED ‘claw-effect’ rear lights.
With its sharp exterior design, beautifully appointed, premium interior and the very latest generation of the PEUGEOT i-Cockpit®, the all-new PEUGEOT 508 delivers a whole new driving experience to D-segment car buyers.
Inside, it contains the three main characteristics of the PEUGEOT i-Cockpit®, including the compact, full grain leather trimmed steering wheel, a large 10-inch capacitive touchscreen angled towards the driver and a 12.3-inch head-up digital instrument panel. It also features i-Cockpit® Amplify, which enables the driver to choose between two levels of ambience – “Boost” and “Relax”.
Available with a range of six highly efficient petrol and diesel engine / transmission combinations, covering 130 to 225hp, the all-new PEUGEOT 508 offers an exceptional driving experience.
The new flagship model comes equipped with class-leading levels of advanced driver assistance systems, including a new night vision system, which is new to the segment and uses an infrared camera with the ability to detect pedestrians at night and in cases of reduced visibility.
Jean-Philippe Imparato, CEO of PEUGEOT, said: “The all-new PEUGEOT 508 is finally here. After the success of our latest high profile launches and our SUV offensive with the multi-award winning PEUGEOT 2008 SUV, 3008 SUV and all-new 5008 SUV, with the all-new PEUGEOT 508 we carry the exact same ambition; to shake up the market with an outstanding new car that can compete with the best. And, for the D segment, we are talking about the best car manufacturers in the world. The all-new PEUGEOT 508 is a perfect example of the ambition that we embody in everything that we do; continuing to establish PEUGEOT as the best ‘high-end generalist’ car manufacturer in the market.”
The all-new PEUGEOT 508 will be available to order from summer 2018.
1세대에 비해 SUV적인 이미지를 강조하고 사이즈를 키워 싼타페와 경쟁할 정도네요. 3열 7인승 시트 구성도 가능하답니다.
요즘 푸조 디자인이 점점 대중적으로 바뀌는 모양이네요.
시장에선 반길 모양이죠.
The all-new PEUGEOT 5008 breaks new ground as a large seven-seater SUV in the C segment. As a new contender in this growing consumer market, it boasts many strengths. The all-new PEUGEOT 5008 SUV includes the latest digital version of the outstanding PEUGEOT i-Cockpit®, Efficient Modular Platform 2 (EMP2), and a plethora of high-tech features that enhance comfort and safety. Behind the elegant, dynamic design lies a superbly practical vehicle. With seven seats, the new PEUGEOT 5008 is the first SUV to offer modularity on a par with that of the best people-carriers. A range of powerful, efficient engines and designs - including sporty GT Line and GT versions - is available for the all-new PEUGEOT 5008 SUV, to be unveiled at the next 2016 Paris Motor Show in September before its launch in Spring 2017.
The all-new PEUGEOT i-Cockpit® elevates the passenger compartment Inside, the driver’s environment is unique with the newest version of the innovative, almost futuristic -PEUGEOT i-Cockpit®, which offers vehicle occupants a novel driving experience that both surprises and delights. With its compact steering wheel, a large 8” touchscreen dashboard and a spectacular 12.3” high-resolution digital head-up display, the new PEUGEOT i-Cockpit® impresses drivers with its superior graphics and elegant animations.
Spacious interior and with more functions The 2.84m wheelbase of the new 5008 SUV makes it the most liveable of C-segment SUVs. The overall length of the vehicle (4.64m) remains compact as the new PEUGEOT 5008 SUV - though 19cm longer than the all-new PEUGEOT 3008 SUV and 11cm longer than the original 5008 - is still one of the most conservatively proportioned and its extra length makes it roomier for passengers.
The vehicle’s optimisedarchitecture is only part of the package on offer. The new PEUGEOT 5008 is more than just an SUV. It stands out in the market with an innovative configuration:
Three matching, separate, folding seats in the second row, adjustable in length and inclination
Two removable, separate, folding seats in the third row.
The biggest boot capacity with 780 dm3 VDA 210 (1060 litres)
The all-new PEUGEOT 5008 SUV can also have foldable front passenger seat (to carry especially long loads up to 3.20m) and a practical hands-free motorised tailgate.
An SUV with an imposing exterior One look will recognise that the all-new PEUGEOT 5008 is a real SUV. All the hallmarks are there: long, horizontal bonnet; vertical face; and raised body line. The inspired design conveys power and respect. Its height remains the same (1.64m with roof bars – standard on all models).
This gives it a long and dynamic profile. At the front, the wide grille with chrome fins is exclusive, while the rear design features the gloss black strip and the signature LED ‘claw effect’ rear lights that set the latest breed of PEUGEOT SUVs apart.
Driving and travelling pleasure that rivals the best touring vehicles The all-new 5008 SUV, the 308 and the all-new 3008 SUV all feature the Efficient Modular Platform 2 (EMP2) and the very latest Euro 6.1 powertrains. Whether the choice is petrol or diesel, all versions stand out above their competitors with engines of the same power class. CO2 emissions are as low as 117g/km for petrol and only 108g/km for diesel (UK specification vehicles).
This new PEUGEOT is an invitation to travel-in luxury, not least because it has excellent sound insulation and a number of features for the comfort of all on board: body-hugging front seats feature an optional multipoint massage system, FOCAL® Premium Hi-Fi system, large panoramic opening glass roof etc. It proposes also the best in permanent connectivity with the Mirror Screen function and 3D connected navigation system (with TomTom® Traffic).
Cutting-edge Advanced Driver Assistance Systems make driving even safer with an arsenal of safety features: Advanced Grip Control - including new exclusive Hill Assist Descent Control (HADC), Automatic Emergency Braking System (AEBS), Distance Alert, Active Lane Keeping Assistance (LKA), Driver attention warning, Smart Beam Assistance, Speed sign recognition and speed suggestion, Adaptive cruise control with stop feature (automatic gearbox), Active blind spot monitoring, Park Assist and Visio Park (360° vision)
The all-new PEUGEOT 5008 SUV is also providing innovative mobility solutions for today’s world by giving the opportunity to integrate in its boot the e-Kick, a very smart electrically assisted folding scooter, or the e-Bike eF01, a new electrically assisted portable bicycle. e-Kick and e-Bike both have a mobile charging dockstation.
A superior range of vehicles made in France
The all-new PEUGEOT 5008 SUV range includes four trim levels – two mainstream versions (Active, Allure) plus GT Line and GT versions. Manufactured in Rennes, France, the all-new PEUGEOT 5008 SUV is unveiled at the 2016 Paris Motor Show and on sale in the UK from Spring 2017.
A few weeks after its debut, the new PEUGEOT 3008 SUV is unveiled in its most dynamic and exclusive version - the GT. A truly modern expression of driving pleasure, aimed at individuals who are looking for a new driving experience, the GT version crowns the brand's new SUV range. Exclusively equipped with the 2.0-litre BlueHDi 180 S&S (Stop&Start) EAT6 (Efficient Automatic Transmission with 6-speed transmission) providing a high level of performance.
To complement the GT, a ‘GT Line’ trim-level is offered on alternative engine versions, with a ‘sporty’ and ‘top-of-the-range’ appearance. The new PEUGEOT 3008 SUV, GT Line and GT versions, are a key part of the Brand's move up-market and will be available to order from November 2016, with UK deliveries commencing from January 2017.
Both GT Line and GT trim levels can be specified with the distinctive ‘Coupe Franche’ paint option - a characteristic PEUGEOT visual signature.
Class-leading capability enhanced with the appeal of a comprehensive range
PEUGEOT has introduced the GT version of its new 3008 SUV in response to a growing demand for well-specified, top-spec vehicles with high equipment levels, great performance and efficiency, and desirable capabilities.
Following its debut the new PEUGEOT 3008 SUV was announced with a well-equipped and progressive two-model UK range. Consistent with the brand's strategy of moving up-market, it now boasts:
two mainstream trim-levels with high standard specification in Active and Allure models
‘GT Line’ - the best of all worlds, with outstanding engine efficiency and sports styling
'GT’ - the ultimate sports PEUGEOT 3008 SUV with great all-round capabilities
The GT model is positioned as the top-of-the-range 3008 SUV model, with its exclusive and resolutely dynamic proposition, while at the same time being perfectly usable on a day-to-day basis. Aimed at driving enthusiasts craving sophistication, the new PEUGEOT 3008 SUV GT offers to combine all the qualities of the range's new SUV with an assertive style, an impressive interior that includes the innovative new PEUGEOT i-Cockpit®, with configurable 12.3” digital instrument panel.
As part of the brand’s move upmarket, the PEUGEOT range continues to comprise of well specified vehicles. The new sports variants of new PEUGEOT 3008 SUV is no exception with GT Line versions including numerous standard features and safety equipment items:
A choice of BlueHDi diesel, multi award-winning PureTech and e-THP petrol engines
Full LED headlamps including sequential scrolling LED front indicators
Smartphone charging plate
3D satellite navigation including 3 year subscription to TomTom® Live updates
Safety Plus Pack comprises the ‘Active Blind Spot Detection’ (ABSD), ‘Lane Keeping Assistance’ (LKA), advanced ‘Driver Attention Alert’ system (DAA3) and PEUGEOT ‘Smartbeam Assistance’.
The GT letters are emblematic in the history of PEUGEOT cars and reference them as a special product of desire, identified with distinction and in recent times has greatly helped to drive the Brand upmarket, enhancing the status of the driver.
In addition to GT Line models, the GT version of the new PEUGEOT 3008 SUV features the following equipment as standard to make every journey a delightful experience:
A highly-efficient engine: the 2.0-litre BlueHDi 180 S&S, mated to the EAT6 (Efficient Automatic Transmission six-speed) gearbox - the most powerful version in the range, providing a more intense driving experience
A more sporty appearance, with integrated wheel arch protective extensions combined with 19” ‘Boston’ matt Haria two-tone finish diamond-cut alloy wheels
Sumptuous seating, trimmed in full grain Nappa Mistral leather with Aikinite copper double-stitch trim detail, driver seat multipoint massage function, electric adjustment and memory
Panoramic opening glass roof with electric interior blind and blue ambient lighting
ACC Stop (Adaptive Cruise Control with Stop function)
Smart electric tailgate (includes foot movement operation) with PEUGEOT Open and Go system
Inside: the innovative new digital PEUGEOT i-Cockpit®
The innovative new digital PEUGEOT i-Cockpit® - is a standard feature on all 3008 SUVs - with its spectacular, advanced dashboard. Active trim level, the on-board experience is enhanced by the rich interior and the modern, futuristic appearance of the driver's compartment. This is achieved through the configurable 12.3” digital instrument panel and 8.0” capacitive touch screen. The choice of materials and the precision of the adjustments make a significant contribution to the high-level of perceived quality in the passenger compartment. Sports versions of new PEUGEOT 3008 SUV feature further style enhancements.
The interior specifies fine Aikinite copper double-topstitching on the dashboard trim, door trim panels and the centre armrest. The copper theme continues on the steering wheel, floor mats, gear lever gaiter and also as the colour of the virtual dials on the configurable 12.3” digital instrument panel. GT Line models feature sports style seats trimmed in Mistral 'Imila' leather effect and ‘Brumeo’ cloth materials. ‘Brumeo’ fabric also adorns the door panels and fascia.
Once behind the wheel, a GT driver can benefit from the multi-point massage function, 8-way electric adjustment and 2-position memory function. Both front seats feature a heating function and extendable cushion nose adjustment for extra comfort on long journeys. To better appreciate the world outside on the journey, GT models also benefit from a panoramic opening glass roof with electric blind and blue ambient lighting.
The sensory journey continues on GT models with genuine aged-oak trim decorating the dashboard facia and door cards. The ‘Grey Oak’ trim fits both with the 3008 GT's high-end status, and is an environment inspired by modern, home design. Finally the driver will feel immediately attracted to the appearance of the compact steering wheel - which proudly sports the GT logo in chromed steel on the lower flat section - the rim of which is covered with full-grain leather, also with copper topstitching. This meticulous attention to detail throughout the innovative new PEUGEOT i-Cockpit® demonstrates the Brand's expertise in the area of well-being and prestige.
To enhance every journey with sports versions of new PEUGEOT 3008 SUV, the i-Cockpit® Amplify is a real amplifier of sensations. The PEUGEOT i-Cockpit® is standard equipment in all models of the new 3008 SUV creating heightened driving sensations. On GT Line and GT models, dynamic settings (with the Driver Sport function deployed) enhancing the intensity of lighting, screen displays, configuration of the acoustic environment, release of delicate fragrances, and the possibility to have access to a multi-point massage setting on the driver seat (GT only), combine for a multi-sensory, high quality experience.
Sporty and assertive exterior design
The exterior design of the new PEUGEOT 3008 SUV is clean, modern and identifiable, adopting all the traditional characteristics of the SUV and is expressive with a charming appearance.
Viewed from the front, an exclusive sporty grille is surrounded by a bi-aspect ‘Sanded Chrome’ (other versions are chrome), proudly framing the Brand's lion logo in the centre of a chequered chrome radiator grille.
The overall effect is rounded off by the exclusive bumper design, with more prominent features, combined with the full LED headlights that are more efficient and reduce driver eye fatigue. An elegant profile is highlighted by the line of the stainless steel rear quarter light and window trim finisher. Along with the stainless steel trim which runs along the roof to the rear spoiler, they frame the glazed surfaces with streamlined elegance. The proportions to give it a lower and more dynamic look than the majority of its competitors. GT Line models feature 18” ‘Detroit’ matt Haria alloy wheels to further enhance the sporting theme.
LED welcome lighting (located in the door mirror shells) proudly projects the Brand's lion logo onto the floor, a sign of the designers' care and attention to detail.
At the rear, in addition to the ‘GT Line’ or ‘GT’ badging on the tailgate, double chrome exhaust pipes are located either side of the bumper. These stylistic elements are perfectly integrated, giving an air of chic and elegant sportiness.
The ‘Coupe Franche’ dual colour paint design, a distinctive visual PEUGEOT signature, reserved for GT and GT Line versions can be specified for increased individuality. This takes the new PEUGEOT 3008 SUV into another world - that of the distinctive, identifiable and exceptional vehicles. Teamed with Nera Black paint at the rear, customers have the choice of three different paint colours.
In addition to GT Line models, GT versions feature widened wheel arches, 19" ‘Boston’ alloy wheels, slender streamlined aluminium roof bars, chrome door mirror shells and copper GT monogram badging on the front wings. For added convenience GT models feature a smart electric operated tailgate with a foot-movement operation system, allowing the tailgate to be operated while the operatives hands are full (with keys on the person).
Available at the same time as the commercial launch of the new PEUGEOT 3008 SUV, the GT and GT Line versions provide an attractive sporty look with an advanced driving experience.
푸조의 간판 SUV 3008이 새로운 모습으로 거듭났다. 올 가을 열리는 2016 파리 모터쇼를 통해 정식 데뷔할 예정인 2세대 3008의 가장 큰 특징은 디자인 변화다.
푸조만의 개성을 지나치게 강조했던 1세대와 달리 2세대의 디자인은 푸조의 개성과 최신 유행을 적절하게 버무렸다. 덕분에 대중들에게 더 큰 사랑을 받을 것으로 보인다.
신세대 푸조를 의미하는 독특한 헤드램프와 테일램프로 개성을 살렸고 앞뒤 펜더 위에 캐릭터 라인을 넣어 강한 인상을 준다. C필러와 D필러 위에 블랙 커버를 붙여 마치가 루프가 위에 떠 있는 것 같은 인상을 주는 것도 특징이다. 렉서스 RX에서도 비슷한 느낌이었지만 3008은 그보다 좀 더 과감하다.
실내에선 새로운 i-콕핏 스타일이 눈에 띈다. 향후 푸조의 모든 모델에 적용될 컨셉으로 항공기에서 모티브를 얻어 운전자 중심으로 설계했다. 운전대 사이즈를 줄이고 그 위로 12.3인치 모니터를 두었고 같은 높이의 센터페시아엔 8.0인치 모니터를 별도로 마련했다. 센터페시아 중앙엔 토글 스위치가 자리하며 그 아래 기어 레버는 전자식으로 깔끔하게 마무리 지었다.
2세대 3008은 EMP2 플랫폼을 활용해 이전보다 무게를 100kg 가까이 줄였다. 차체는 좀 더 커졌다. 길이는 4,365mm에서 4,450mm로, 휠베이스는 2,613mm에서 2,693mm로 늘었다. 덕분에 실내 공간이 넉넉해졌고 트렁크는 520L를 기본으로 확보해 이전보다 90L나 더 쓸 수 있다.
엔진은 2종의 가솔린과 4종의 디젤 중 선택할 수 있다. 엔트리 모델엔 1.2L 130마력을 얹고 그 윗급엔 1.6L 터보 165마력을 사용한다. 디젤은 1.6L를 100마력과 120마력으로 쪼갰고 2.0L 디젤은 150마력과 180마력 버전으로 나뉜다. 변속기는 6단 수동과 6단 자동 중 하나를 선택할 수 있다.
푸조의 디자인은 언제나 파격적이죠. 이런 모습이 그동안은 별로 바람직하지 않다고 봤는데 이번 프랙탈 컨셉(PEUGEOT FRACTAL)을 보니 생각이 바뀌네요. 신선하면서도 멋스럽습니다. 푸조의 장기인 해치백에 오픈 모델과 쿠페의 디자인을 더한 모습이 아주 매력적입니다. 파워트레인은 전기모터와 리튬이온으로 이뤄진 친환경 유닛이라고 합니다.
First unveiled on the SR1 concept car in 2010, the PEUGEOT i-Cockpit® has already won over more than 1.8 million customers since making its market debut on the 208 in 2012. With its innovative ergonomics, the cockpit provides instinctive driving and enhances the experience behind the wheel.
PEUGEOT FRACTAL is an electric urban coupé revealing a prospective design of the PEUGEOT i Cockpit® that explores another of the senses: following on from visual; sight, embodied by the head-up display, and touch; with the compact steering wheel and touchscreen, PEUGEOT FRACTAL showcases unprecedented attention to acoustics in automotive design. The result is a level of auditory perception that further enriches the driving experience.
PEUGEOT FRACTAL also features a sound signature created by sound designer Amon Tobin, which plays when the driver opens the doors using the smartwatch remote system. What follows is a unique electric coupé driving experience offering a wealth of sensory exploration.
The simultaneous launches of the ‘8’ range and the PEUGEOT i-Cockpit® gave fresh impetus to the Brand. The PEUGEOT i-Cockpit® is a distinguishing feature of our vehicles. It transforms the driving experience, making it more instinctive, and amplifies driving sensations. Maxime Picat, PEUGEOT Brand Director
The PEUGEOT i-Cockpit® has garnered a real following among customers by offering a tangible improvement in driving pleasure. The PEUGEOT FRACTAL project explores new possibilities by further enhancing the cockpit experience through the use of sound to enrich information and enhance driving pleasure. Jérôme Micheron, PEUGEOT Strategy Director
PEUGEOT FRACTAL overview
FRACTAL is an electric urban coupé revealing a prospective design for the PEUGEOT i Cockpit® that explores the sense of hearing in addition to sight and touch. It makes driving even more instinctive, creating an unparalleled on-board experience.
The StelLab* is a PSA Peugeot Citroën research unit that has designed an innovative ‘9.1.2’** sound system combining a high-quality set-up that features tactile bass systems built into the back of each seat to make driving all the more instinctive, enriching information through the use of acoustics. This additional PEUGEOT i-Cockpit® feature is characterised by the ‘spatialisation’ and ‘dynamisation’ of sound.
PEUGEOT FRACTAL has an interior and exterior identity developed for the first time in partnership with sound designer Amon Tobin. In the city, the car is in sync with its environment.
The head-up display features a high-definition holographic screen and a 45-degree polycarbonate strip that delivers additional information and creates an impression of depth. This allows the driver to customise the way information is shown.
FRACTAL is an ideas incubator that explores new design and manufacturing processes. 3D-printed parts represent more than 80% of the interior trim surface. The anechoic materials were made through generative design - an incremental, stochastic process used to achieve the perfect component.
The 30kW/h lithium-ion battery powers the electric motors on the front and rear axles to provide a total output of 150kW/204hp and combined-cycle autonomy of up to 450km.
Variable ground clearance allows the vehicle to adapt to different types of terrain. The 7cm clearance for motorway driving improves aerodynamics to range and boost battery life. This can be increased to 11cm in urban environments, allowing the car to take speed humps and car park entrances in its stride.
* Established in 2010, the Science Technologies Exploratory Lean Laboratory (StelLab) is a scientific partnership management organisation comprising a network of PSA Peugeot Citroën experts and academics from countries around the world, including France, Switzerland, Poland, Spain, Brazil, the United States and China. Its main goal is to identify and develop new technologies and innovations for tomorrow's motor vehicles.
** ‘9.1.2’ is the numerical explanation for the effect of the number of speakers, bass-boxes and other sound systems contained within the vehicle.
PEUGEOT FRACTAL: an electric urban coupé
PEUGEOT FRACTAL negotiates city streets with ease, always in sync with its environment. The car is extremely compact, at 3.81m long and 1.77m wide, allowing it to weave through heavy traffic. The 19” Tall&Narrow wheels are positioned at either end of the car, with an overhang of just 0.52m front and back to maximise space utilisation and improve manoeuvrability.
PEUGEOT FRACTAL strikes a natural balance and features an electric drive train enabling a new architecture. All components are positioned with efficiency in mind. The lithium-ion batteries are housed in the central tunnel, which lowers the centre of gravity and improves weight distribution. They power two electric motors, each delivering 75kW/102hp, fitted to the front and rear axles. The drive train enhances the aerodynamics of the car, an improvement reflected in the smaller intakes at the front, with less air needed for cooling.
The FRACTAL's styling also embodies the car's ease in an urban environment, which is reflected in the dynamic lines that flow along the length of the smooth body. The Coupe Franche finish further enhances the sense of vitality with a sharp shift from intense pearly white to matt black at the door hinges. The upper body features a removable roof to turn the coupé into a cabriolet.
An LED strip above the vent at the rear shows the battery charge status via an equalizer-type display. These LEDs also act as rear lights when PEUGEOT FRACTAL is moving. The light signature in the front starts below the grille and flows over the headlamps. It also includes scrolling indicators.
PEUGEOT FRACTAL is perfectly at home in the city. The already-low noise levels achieved by the electric drive system are further improved by the Tall&Narrow tyres, with their narrow tread. To achieve the highest standards in acoustic performance, the wheels feature dihedral components to attenuate aerodynamic noise. Based on anechoic chambers, these additions reduce the intensity of sound waves, and therefore their noise levels, by causing them to bounce from one surface to another. This type of design is impossible to produce using conventional methods and was achieved through 3D printing.
PEUGEOT FRACTAL has a unique sound signature to keep it in sync with other road users, especially pedestrians and cyclists: any pedestrians about to step out into the road without looking will be alerted to the PEUGEOT FRACTAL's presence.
The concept also makes everyday life easier for the vehicle owner through the use of a Samsung Gear S smartwatch, which provides continuous information on the status of the battery, charging time, interior temperature and vehicle location. The watch gives the driver one-touch access to open the doors and customise interior features such as the air conditioning and sound system.
PEUGEOT i-Cockpit®: amplifying the senses
The PEUGEOT i-Cockpit® offers an unparalleled experience combining instinctive ergonomics with an unprecedented ambience. The choice of materials is inspired by auditoriums and recording studios: black oak decorates the instrument panel, door panels and bucket seats; copper trim reminiscent of audio connections runs through the interior, with 3D-printed anechoic motifs enhancing acoustic comfort. A 3D textile mesh covers the seats and is offset by white leather trim.
To ensure constant control, the driver's seat provides kinaesthetic feedback based on the FRACTAL's handling. The intuitive, compact steering wheel features a touchpad integrated into each of its two spokes. These thumb-controlled sensors control a range of FRACTAL’s functions and equipment.
The head-up display provides a holographic eye-level digital readout with a 45-degree polycarbonate strip delivering additional information. Drivers can customise the 12.3” HD digital display to suit individual preferences. The tilted polycarbonate strip gives added depth by showing information on a 7.7” AMOLED screen.
There are also toggle switches within easy reach on the arches on either side of the steering wheel. The right hand arch also houses the controls to activate the electric drive system. The 7.7” AMOLED touchscreen built into the centre console can be used to control all FRACTAL functions. Passengers in the rear also have a panel allowing them to adjust their immediate surroundings.
PEUGEOT FRACTAL is an ideas incubator that explores the use of 3D printing to create shapes that cannot be obtained through any other process. The resulting parts and components represent more than 80% of the interior surfaces and offer a combination of new styling and real functionality. The touchpad wires run through the spokes of the compact steering wheel.
The anechoic surfaces cover more than 15 square metres of the cabin interior and were produced by generative design. The computing power of today's machines makes it possible to explore all variations of shapes and structures for a given part. Generative design recreates the natural evolutionary process through the use of algorithms to create efficient shapes and develop the perfect part in each case. PEUGEOT FRACTAL uses just the right amount of material to ensure acoustic efficiency.
This is the first time that a concept car design has incorporated sound to such an extent. PEUGEOT FRACTAL also innovates by bringing materials first seen on the ONYX to the B segment. 3D printing and the use of generative design ensure the highest standards in efficiency. Matthias Hossann, Head of Concept Cars & Advanced Design at PEUGEOT
Innovative use of sound for an instinctive driving experience
This prospective PEUGEOT i-Cockpit® design gives hearing its rightful place alongside sight and touch, since people rely on all three of these senses to negotiate their immediate environment. FRACTAL features an innovative 9.1.2 sound system and acoustic design.
Drivers need to process an increasing amount of information within their vehicle, which demands more and more attention. The acoustic ergonomics enhance interaction with the PEUGEOT i-Cockpit® and makes it easier to keep eyes on the road. The spatialisation of sound sources allows the driver to absorb and understand information more effectively and easily. Vincent Roussarie, New Acoustic Services specialist, PSA Peugeot CitroёnResearch & Development Division
StelLab is a PSA PEUGEOT CITROËN research unit that has designed an innovative 9.1.2 sound system and related software to provide a completely immersive experience. This digital sound technology simulates the human ear. Sound sources are created virtually and their location projected to enhance the information conveyed to the driver.
When the navigation system is in use, the synthesised voice appears to come from some distance in front of the car. As the vehicle travels along, the source moves toward the cabin and shifts to the side to which the car needs to turn. At intersections, it is positioned in close proximity, inside the car, to alert the driver to an immediate change of direction.
Spatialisation ensures that the sound matches the morphology and path of the vehicle. The system developed by StelLab configures the different sound sources separately for the FRACTAL's coupé and cabriolet modes.
To tap its full potential, the 9.1.2 installation features a 9.1 system comprising, in the front, three mid/high-range speakers, two tweeters, two woofers and a subwoofer, and, in the back, two mid-range speakers, two tweeters and a woofer. Leading French high-end audio specialist FOCAL also created the linen-fibre membrane for the speakers to render sound faithfully.
In addition, the PEUGEOT FRACTAL features a world premiere by incorporating a two-channel tactile bass system into the back of each seat. This revolutionary set-up is reflected in the name: 9.1.2.
Developed by SUBPAC, an American start-up, the tactile bass system offers a new sensory experience, which allows the bass to travel through a solid medium rather than through the air, meaning the sound waves reach the inner ear through the listener's body. This gives the seat occupant a more intense and exclusive bass experience, without causing unwanted interference in the surrounding environment.
PEUGEOT FRACTAL also infuses the electric drive train with its own acoustic identity, a world away from any associations with internal combustion engines. PEUGEOT brought in Brazilian sound designer Amon Tobin to rise to this specific challenge. The PEUGEOT FRACTAL's external sound signature keeps it in sync with other road users, such as pedestrians and cyclists, who are alerted to the car's presence by different sounds specific to the vehicle's status: acceleration, deceleration and cruising speed.
The interior conveys the PEUGEOT identity through an original audio design that gives ‘voice’ to functions such as the ignition, indicators, hazards, lights and various navigation features.
PEUGEOT FRACTAL is the fruit of collaboration between artists exploring new horizons. We worked with the designers to pool our resources of inspiration. The style is inspired by the sound, and my design draws on the PEUGEOT FRACTAL's looks and materials. Amon Tobin, musician and sound designer
The way in which spatialisation and the quality of this installation enhance the driving experience is evident in Amon Tobin's acoustic set-up. PEUGEOT FRACTAL is unique, the result of the successful collaboration between the artist and the PEUGEOT Design team.
A high-performance electric drive train
The electric drive train optimises aerodynamics and includes features unprecedented in the segment. The PEUGEOT FRACTAL's overall balance has been improved by installing the lithium-ion battery in the central tunnel. This reduces the vehicle's weight and lowers its centre of gravity.
The 30kW/h battery powers two 75kW/102hp electric motors, one on each axle, and offers a Combined Drive Cycle potential distance of 280miles.
The system manages power output according to driving conditions. The 150kW/204hp is distributed based on grip to optimise traction and energy recovery. In addition, to take into account weight transfer considerations, the electric motors have different gear ratios. During acceleration in the 0-62mile range, the rear motor kicks in first, with the front-axle motor gradually taking over beyond 62mph.
The four-wheel-drive FRACTAL has electric assisted steering to ensure outstanding efficiency in the city and stability at high speed. The air springs can function automatically or be controlled by the driver to adjust ground clearance between 7cm and 11cm: the lowest position optimises aerodynamics on the road and extends the cars’s autonomy; the highest clearance allows the car to negotiate city streets with ease and take speed humps and car park entrances in its stride.
Weighing in at just 1,000kg, PEUGEOT FRACTAL goes from 0 to 62mph in 6.8 seconds while offering a new sensory experience for the ears, and can cover 1,000metres from a standing start in 28.8 seconds.
In conclusion, PEUGEOT FRACTAL offers a glimpse of the future for the PEUGEOT i-Cockpit® to create an even more instinctive, enjoyable driving experience. The new urban electric coupé finds fresh inspiration in sound to add hearing to the ongoing exploration of sight and touch.
콤팩트 모델에서 일가견이 있는 푸조가 이번 주 굿우드 페스티벌을 통해 308 GTi 핫해치를 공개했습니다. 이름에서 알 수 있듯이 고성능 모델이고 폭스바겐 골프 GTI, 포드 포커스 ST 등과 라이벌이죠. 1.6리터 터보로 라이벌보다 가장 작은 배기량의 엔진이지만 출력은 가장 높네요. 예로 250마력과 270마력 버전으로 나오는데 골프 GTI는 220마력과 230마력을 내고 포커스는 250마력정도 나오죠. 무게도 골프 GTI보다 100kg 이상 가볍다고 합니다. 물론 수치적인 것이 차의 모든 것을 말해주진 않기 때문에 골프보다 훌륭하다고 말할 순 없습니다. 다만 스펙만 보면 한번 기대해봐도 좋은 물건이라는 생각이네요 ^^
Ever since the acclaimed PEUGEOT 308 was voted ‘European Car of the Year’, enthusiasts have been asking one question – when will the Brand launch a more extreme performance-oriented ‘hot hatch’ version following recent sportier GT Line and GT models?
Now we can welcome …… the 308 GTi by PEUGEOT SPORT.
Powered by a highly-efficient 1.6-litre THP Stop&Start (S&S) petrol engine and extensively developed by PEUGEOT SPORT, this latest PEUGEOT GTi is offered in two versions with 250hp and 270hp outputs both delivering impressive performance. Inspired by a rich PEUGEOT pedigree in GTi models, the 308 GTi has been developed to have a capable chassis that produces top-level road holding and driving pleasure, with fun and ultimate performance enhanced by the Torsen® limited-slip differential equipping the 270hp model.
The clean lines of the modern exterior style takes the Brand’s now-familiar design language in a more assertive and contemporary direction. Inside, the PEUGEOT i-Cockpit cabin has been enhanced to reflect the sporting nature of the car, with additional detailing to signify this performance flagship.
Exhibiting exceptional dynamic prowess was the number one goal during development, but the Brand’s reputation for class-leading environmental credentials has not been sacrificed. The powerplant is the most efficient in its sector, with CO2 emissions of just 139g/km and fuel economy of 47.1mpg – impressive numbers for such a capable and sports-oriented model.
The 308 GTi by PEUGEOT SPORT makes its world debut at this year’s Goodwood Moving Motor Show and Festival of Speed, over 25th – 28th June.
“PEUGEOT is proud to add the 308 GTi by PEUGEOT SPORT to its stable. This is a car that has generated great anticipation among enthusiasts aware of PEUGEOT's history of hot hatches in the B and C-segments. From the 205 GTi to the latest 208 GTi and RCZ R, the Brand has sold its sportier models to over 800,000 delighted customers. What’s more, the 308 GTi by PEUGEOT SPORT is a symbol of the Brand’s dynamism and upmarket shift.” Maxime Picat, PEUGEOT Brand CEO
308 GTi by PEUGEOT SPORT - IN DETAIL
A stunning and purposeful exterior
From the very beginning, PEUGEOT knew that designing the most radical model in its range, then creating a top class driving experience for a particularly demanding set of enthusiastic-driving customers was a tall order. Rising to the challenge required a development team infused with a passion for performance and the obvious solution was to challenge the experts: PEUGEOT SPORT engineers, with a wealth of international expertise in the field of motor sport and top level racing.
The visual enhancements they have made to create the 308 GTi by PEUGEOT SPORT are obvious from every angle. Boasting exclusive styling front and rear, the car sits 11 millimetres lower to the ground than the standard 308. The nose features full LED headlamps, flanking a new black radiator grille with a horizontal chequered pattern and gloss-black finishing. The same motif is echoed on the air intake, which is surrounded by sequential LED indicators and a red detail strip (chrome on Ultimate Red cars). Below the bumper, two front spoilers boost aerodynamic performance.
In profile, the redesigned door sills hint at the car’s aggressive nature, while the sleek new rear design features a gloss-black section housing the twin exhaust pipes. The GTi signature of the car is clearly visible on the front wings and tailgate.
With a wider track of 1,570mm at the front and 1,554mm at the rear, the 308 GTi has been engineered to offer exceptional grip. GTi 250 versions are shod with 225/40 R18 92W Michelin Pilot Sport 3 tyres on ‘Diamant’ alloy wheels, while the GTi 270 versions feature the new 19-inch ‘Carbone’ light-weight alloy wheels and are equipped with Michelin Super Sport 235/35 R19 91Y tyres, which showcase the 380mm front discs, complete with solid red four-piston calipers and PEUGEOT SPORT signature.
A ‘Coupe Franche’ two-tone design is exclusive to the GTi 270 version – RRP £1,300 - and contrasts the vibrant new ‘Ultimate Red’ colour with Nera Black. The 308 GTi is also available in the new Ultimate Red, Pearlescent White, Magnetic Blue, Nera Black, Cumulus Grey as well as the standard colour, a non-metallic Hurricane Grey.
A dramatic new interior
The interior styling of the 308 GTi by PEUGEOT SPORT is in keeping with its performance-oriented exterior, and outstanding attention to detail is everywhere. Red stitching is used on the upholstery, door panels, gear lever and luxury floor mats. The door sill carries the GTi and PEUGEOT SPORT signature and is finished in aluminium. The same material is used on the pedals, foot rest and gear knob.
In the top-spec GTi 270 version, PEUGEOT SPORT ‘bucket’ seats are upholstered in Alcantara with red stitching providing cosseting lateral support to ensure the driver feels at one with the car at all times. The compact steering wheel offers strong grip and precision, with a full-grain leather design featuring the GTi logo at the bottom and a red centring mark at the top. It also leaves plenty of room to see the head-up display over it, housing the instrument panel read-outs with chequered backdrops, and the GTi greeting at its centre.
The PEUGEOT i-Cockpit instrument concept has been an integral aspect of the 308’s appeal and sales success, and continues to be more expressive on this range-topping car. The centrally-mounted, driver-facing touch-screen offers ergonomic convenience and state-of-the-art functionality, with the Redline theme adding a final touch of flair. The intuitive and user-friendly approach promotes safe, instinctive driving – crucial for a car that has performance in its genes.
For customers who want the ultimate high-octane experience, the 308 GTi by PEUGEOT SPORT is equipped as standard with the Driver Sport Pack. Pressing the Sport button on the centre console changes the display from white to red, shows additional information on the central read-out (power, torque, boost, lateral and longitudinal acceleration), enhances the engine’s throaty growl and changes accelerator pedal mapping for a more engaging driving experience.
“The PEUGEOT 308 provided an excellent base from which to develop a hot hatch, and our work mainly lay in optimising the original design to achieve engaging performance. But you have to get the 308 GTi by PEUGEOT SPORT on the road or on the circuit to really experience its true potential.”
Pierre Budar, PEUGEOT SPORT Project Manager
A state-of-the-art engine
The beating heart of the 308 GTi by PEUGEOT SPORT is the 1.6-litre THP S&S engine, available in outputs of 250hp (182kW) and 270hp (200kW). The unit is Euro 6-compliant, and the standard Stop&Start technology means both versions have CO2 emissions of just 139g/km. Combined Cycle
fuel economy is equally impressive at 47.1mpg and both versions develop high torque of 330Nm at just 1,900rpm and feature a manual six-speed manual transmission.
The more powerful 270hp version sets a new record for power-to-weight ratio in its segment, at just 4.46kg per unit of horsepower. It can reach 62mph (100 km/h) in just 6.0 seconds, compared to 6.2 seconds for the 308 GTi 250, while the top speed in both cars is electronically limited to 155mph.
The GTi 270 version has everything required to rein in the power, with race-developed 380mm ventilated discs at the front, mounted on aluminium hubs. Braking comes via four pistons (38mm and 41mm) in a fixed caliper and the rear discs have a diameter of 268mm.
Finely-tuned running gear ensures dynamic driving which inspires confidence. The pseudo-MacPherson strut in the front operates with precision, while the rear axle with its twist-beam system ensures a seamless pairing. These components also help reduce the weight of the 308 GTi, with a semi-hollow anti-roll bar and aluminium wishbones.
The entire vertical suspension system in the front is specific to the new 308 GTi, and including bespoke spring stiffness and shock absorber calibration. The anti-roll bar is more malleable to ensure a better match with the rear axle to enhance grip while cornering to increase road holding.
Exclusive to the GTi 270 version is an accomplished Torsen® limited-slip differential, incorporated into the transmission to improve cornering traction. By channelling the torque to the wheel with the highest grip, it makes it more able to accelerate faster out of bends than would normally be the case.
The engine runs on RON 95 or RON 98 fuel and injection pressure is 200bar. Maximum torque ranges from 1,900 to 5,000rpm, with power and torque perfectly regulated, even at higher rpm, due to the special ‘wastegate’ valve design.
The compression ratio is 9.2:1 due to state-of-the-art moving components, which include forged aluminium pistons of a competition-style design, strengthened conrods, polymer-enhanced bearings and reinforced bolts.
To ensure consistent performance, the pistons are cooled from below by a double oil spray system and the exhaust manifold is made of steel which can resist temperatures of up to 1,000°C. To tap the full potential of the engine, the 308 GTi by PEUGEOT SPORT is equipped with a supercharged air cooling system specially developed and installed below the front bumper.
The on-board electronics are in keeping with the GTi’s athletic temperament. The power steering is designed specifically to work in conjunction with the Torsen® technology.
The limited-slip differential also draws on new Traction Control guidelines to ensure optimal implementation. The sportier ESP design allows more latitude, with enhanced drift on bends. The ESP can be fully disconnected.
Advanced engineering at every turn
PEUGEOT SPORT developed the new 308 GTi driven by a simple design brief – to create a compact, safe, incisive car with athletic allure for the ultimate in driving pleasure. These standards have been applied to every aspect of the vehicle, from the engine and running gear to the brake systems and electronics.
The 308 GTi benefits from PEUGEOT’s relentless quest for weight savings right from the start of the 308 project. These include use of parent company PSA’s versatile and accomplished ‘EMP2’ platform, composite tailgate and use of high-tensile steel. This bid to lighten the vehicle weight has brought tangible results expressed in the performance of the 308 GTi by PEUGEOT SPORT.
Since the launch of the legendary 205 GTi, PEUGEOT has sold its sportier models to more than 800,000 satisfied customers. The cars are a roll-call of outstanding performance – the 309 GTi, 206 GTi, 306 GTi-6, etc. … up to the recent RCZ R, 208 GTi 30th, 208 ‘GTi by PEUGEOT SPORT’ and now the new 308 GTi by PEUGEOT SPORT.
“As with competition models, in developing the 308 GTi by PEUGEOT SPORT, we targeted all aspects of the car, including weight, the efficiency of the chassis and brakes, the engine performance and the body-hugging seats. Those who buy the car are set for an intense experience with this new version developed by our entire team. It comes with a raft of high-end performance features as standard.” Bruno Famin, Director of PEUGEOT SPORT
308 GTi 250 by PEUGEOT SPORT is priced from £26,555 MRRP with 308 GTi 270 by PEUGEOT SPORT from £28,155 MRRP, both vehicles will be available to order soon.