PSA 그룹의 고급 브랜드 DS가 새로운 아이콘을 공개했습니다. '하이테크 스타일의 아이콘(ICON OF HIGH TECH STYLE)'을 지향한 DS 3 크로스백이 그 주인공인데 그들의 주장처럼 개성 넘치는 모습이네요.
디자인적으로 다른 메이커들이 보이지 않은 몇가지 특징들이 있는데 우선 웨더 스트립을 감췄습니다. 도어 핸들은 우아하고 보디와 다른 컬러의 루프라인은 매끄럽게 밀었네요. 크기는 콤팩트합니다. 길이가 4.12미터에 불과하고 폭도 소형 SUV의 틀을 벗어나지 않았습니다. 반면 18인치의 대형 휠을 끼워 남다른 포스를 뿜네요.
파워트레인은 가솔린과 디젤 엔진 뿐만 아니라 모터와 배터리만 쓸 수도 있어요. 전기 버전은 136마력짜리 모터와 50kWh 용량의 리튬이온 배터리를 품어 1회 충전으로 최대 450km(유럽기준)까지 주행할 수 있습니다. 이를 최신 국제 규격인 WLTP로 환산하면 300km 주행가능합니다. 최근에 나오는 모델에 비하면 부족한 감이 있지만 파리의 복잡한 도심에선 충분하죠. 게다가 8.7초면 100km/h까지 가속하는 순발력도 갖췄습니다.
가솔린은 155마력짜리 퓨어텍 엔진과 8단 자동변속기이 최상급에 있고 130마력과 100마력짜리도 나옵니다. 디젤은 1.5리터 하나로 알려졌네요.
Pushing back the limits, DS 3 CROSSBACK is a vehicle of distinctive sculptural styling and exceptional proportions, available in 100% ICE (Internal Combustion Engines – petrol & diesel) and 100% Electric versions, featuring exclusive technologies and taking refinement to the extreme. Built on Groupe PSA’s all-new ‘Common Modular Platform’ (CMP), it opens new horizons in both technology and styling. DS 3 CROSSBACK is both a city car and a long-distance road car. Pushing conventions aside, it opts for spectacular technologies including DS MATRIX LED VISION headlights, flush door handles that deploy automatically and a fully digital driving display. These avant-garde features go hand in hand with a sense of refined comfort, a rich array of safety equipment and driver assistance functions, and unequalled acoustic excellence. Elegant and attractive, DS 3 CROSSBACKis for all those looking for a car with instant appeal that is stylish, high-tech, comfortable and dynamic.
“DS 3 CROSSBACK fits perfectly into the second generation DS: technology leadership and unequalled sophistication. With DS 3 CROSSBACK, DS Automobiles writes a new chapter in its history: electrification With E-TENSE version, DS 3 CROSSBACK is 100% electric, with no compromises over style and benefits.” Yves Bonnefont, CEO of DS Automobiles
“DS 3 CROSSBACK offers a new and unique automobile experience, as DS 7 CROSSBACK. It meets all the criteria for attracting and retaining a demanding clientele that is not prepared to trade features for size and compactness. Lovers of beautiful objects will be charmed by its sculptural design, the creativity of its interiors and the care taken with even the smallest details. Avant-garde technologies give customers a driving experience characterised by comfort, well-being, peace of mind and pleasure, over all types of journey and for all types of use, whether they choose a standard internal-combustion engine or a completely electric model. DS 3 CROSSBACK is the essence of the DS: sophistication and technology, in a more compact frame. It marks a decisive stage in our deployment and growth as a Brand.” Eric Apode, Senior Vice President for Products, DS Automobiles
POWERFUL, SCULPTURAL DESIGN ...
“Viewed from the side or the rear, DS 3 CROSSBACK is a vehicle of perfect proportions with its large wheels, well-proportioned length and strong on-road stance. From first glance, you can see that it is unlike other cars. Simple, sculptural lines expressing performance and strength, enhanced by a bewitching light signature.” This is how Thierry Metroz, DS Design Director, describes the new model by DS Automobiles.
DS 3 CROSSBACK is identifiable at first glance as a premium, compact SUV, with its moderate length of 4.12m, broad on-road stance and large wheels (690mm, 18’’), as well as its ground clearance.
At the front, the DS WINGS form a finely chiselled setting for the sculpted, vertical lines of the emblematic DS grille. The DRLs (Daytime Running Lights) with their pearl-like vertical LEDs and the tapered headlights of the DS MATRIX LED VISION system (see page 6) suggest a contemporary edge and performance. An impression reinforced by the wide ribbed horizontal bonnet.
Attention-to-detail is a hallmark of the DS brand and is visible everywhere, starting with the vehicle exterior:
the non-visible weather-strip seals,
the elegant flush-fitting door handles,
the roof line is clean, with no visible aerial antenna,
the roof and body in different colours,
the side shark fin,
and chrome-finished twin tailpipes (ICE engine models only).
The rear sits squarely on the road, its broad, powerful shoulders striking an evocative note of imposing style. It is also elegant with a high-tech rear light signature spanning the entire width through a strip featuring the CROSSBACK name.
Flush-fitting door handles
The folding flush-fitting door handles are both elegant and modern. Premiered at the start of the summer on the DSXE-Tense Dream Car, this exclusive technology is new to this sector. The principle is simple: the door handles are available to users when required. The rest of the time, they fold into the vehicle sides. Moreover, with Proximity Keyless Entry and Start, the magic takes place as the key holder approaches the car, within a radius of 1.5 metres. The car unlocks and the four handles deploy automatically so the driver and passengers simply get in and drive away. Similarly, the door handles retract and the vehicle locks as they walk away from it.
… WITH REAL APPEAL
To personalise DS 3 CROSSBACK
It all starts on the outside: 10 wheel themes, 10 body colours – including the superb Millennium Blue seen on the DS X E-Tense Dream-Car – and three roof colours make up the initial personalisation process. Customers can choose from an extensive range of combinations for a highly personalised result.
The ultimate aspect of the personalisation process is expressed with the five DS Inspirations: DS MONTMARTRE, DS BASTILLE, DS PERFORMANCE Line, DS RIVOLI, DS OPERA and for the ultimate expression with La Première limited edition. These Inspirations mix and match colours and materials inside and outside the car, to meet individual tastes and requirements.
The Inspirations set their stamp on the interior styling for a chic, modern result, featuring grained or full-grain Nappa leather with an ‘Art Leather’ finish, top-stitching in a pearl or diamond pattern, braided textiles, Alcantara®, a steering wheel fully upholstered in full-grain leather including the airbag cushion and chrome trim features with a Paris Hobnail guilloche design. On the outside, the Inspirations add specific notes of detail such as the signatures on the bonnet and lower doors or the chrome trim features at the front and at the rear with a gloss, satin or textured shimmering black finish.
Attention-to-detail for a sense of extreme refinement
The coherent approach of DS interior design is also visible in the central console, inherited from DS 7 CROSSBACK. This elegant, stylish central console with its gearbox controls, toggle switches and electric handbrake also meets day-to-day passenger needs, with a smartphone charging pad, an array of storage compartments including cup holders, and a broad, functional sliding armrest.
Illustrating this attention-to-detail, the original DS signature and brand emblem is present as a key theme and influence on many interior style features: the spectacular central fascia with its touch controls, the central and side air vents (built into the doors), the screen scenography, etc.
With DS 3 CROSSBACK, occupants enjoy a level of comfort worthy of vehicles that occupy upper segments of the market. Comfort clearly starts with the seats. The body-hugging driver and passenger seats feature innovative bi-density foam for greater quality, without forgetting the electric control and heating functions. When the vehicle starts moving, the excellent NVH (noise, vibration and harshness) isolation provides high levels of comfort from the new platform of DS 3 CROSSBACK (see page 8).
Particular emphasis was also placed on acoustics in development. Vehicle soundproofing has been taken to a higher level with a thicker specification of metal for the door panels, a carefully designed air extraction zone, thicker glass windows and an acoustic windscreen.
Building on this level of insulation, and to achieve the DS LOUNGE effect already offered by DS 7 CROSSBACK, DS engineers joined forces with French company FOCAL to work on the DS 3 CROSSBACK audio system. A long-established partner of the brand (with DS E-TENSE Concept Car, DS 7 CROSSBACK, DS X E-TENSE Dream Car) with its ELECTRA® high-end signature, FOCAL worked with DS engineers and technicians to develop a Hi-Fi system with 12 loud speakers optimally positioned around the cabin – e.g.; the tweeters are in the shark fins – for an overall power of 515 watts. The result is an exceptional immersive experience. The sound is well balanced, crisp, true to life for live, physical sound, and real spatialisation of the sound stage.
FOR A HIGH-TECH AUTOMOTIVE EXPERIENCE
100% Electric or 100% Thermic Petrol or Diesel (ICE), with no compromise in styling or features
DS 3 CROSSBACK E-TENSE - 100% Electric
With DS 3 CROSSBACK, the dream of a stylish electric vehicle becomes a reality. This first vehicle with distinctive and bold styling will be available from the second half of 2019 with an all-electric motor with advanced performance. It will deliver: more than 300km / 186 miles of autonomy - WLTP (Worldwide harmonized Light vehicles Test Procedure) cycle, corresponding to a range of 450 kilometres / 280 miles in NEDC (New European Driving Cycle) with a function to charge the battery to 80% in 30 minutes. This advanced level of performance does not detract from interior space, since the batteries are placed under the floor.
An easy-to-drive electric motor with advanced performance from mid-2019
The electric drivetrain of DS 3 CROSSBACK E-TENSE comprises:
an electric motor of100kW /136hp
a 50kWh lithium-ion battery under the floor
a regenerative braking system and deceleration system
a charging system which allows all the charging solutions available on the market (home, Wall box and 100 kW fast charging)
a new-generation heat pump for climate control in the cabin.
A system delivering high standards of performance:
range of more than 300km / 186-miles with the WLTP cycle and of 450km / 280miles with the NEDC cycle and
torque of 260Nm
0 to 50 kph / 0 to 30mph in3 seconds and 0 to 100kph / 0 to 62mph in 8.7 seconds
five hours for a full charge with a Wall box of 11kW and 80% of the battery in 30 minutes and 90 minutes with a 100kW public fast charging solution.
A city car and a road car by nature, DS 3 CROSSBACK is the first car to feature the latest upgrade of PureTech with a 155hp petrol engine mated to the EAT8 (Efficient Automatic Transmission with 8-speeds). A powertrain built for performance and pleasure. Two other PureTech engines (130hp and 100hp) complete the range of petrol engines compatible with the latest Euro 6.3 standards. Also available, to the latest Euro 6.2 diesel standards, is the 1.5-litre BlueHDi 100 diesel engine.
*The PureTech 130 petrol engine recently received the ‘Engine of the Year’ accolade for the fourth consecutive year.
Innovations for a new icon. DS 3 CROSSBACK introduces a new generation of full LED lighting with Matrix Beam technology: With DS MATRIX LED VISION, the driver will see the light beam adjust automatically to provide optimal lighting and can drive outside built-up areas on full headlights without dazzling other road users.
This feature is not only spectacular, it also delivers a level of safety and driving comfort never before seen in this class of vehicle. With their modern, high-tech design, DS MATRIX LED VISION headlights also contribute to the unique visual identity of DS 3 CROSSBACK, a signature dear to DS.
DS MATRIX LED VISION: permanent full beam
DS Matrix LED Vision lighting comprises 3 LED modules for low beam and a Matrix Beam module for high beam. The beam module emitted by each Matrix Beam module is divided into 15 independent segments which switch on and off gradually, segment by segment, based on the driving conditions detected by the camera above the windscreen. . As a result, drivers of DS3 CROSSBACK cars can keep their main beams on without dazzling other road users.
Because the segments are managed individually and dynamically, the light flux can be accurately tuned to the vehicle’s route, and the power output can also be adapted to the current situation. Another feature of this made-to-measure approach is that when entering or leaving a town, the segments switch off or on progressively to switch from dipped to full headlights.
On DS 3 CROSSBACK, DS DRIVE ASSIST delivers a more relaxed drive. This DS driver assistance system is a further step on the road to autonomous vehicles. Using the on-board radar and camera, DS 3 CROSSBACK adapts to the driving conditions: the vehicle follows the set course and adapts automatically its speed, for a speed equal to the safety distance and to a complete stop if necessary, thereby assisting the driver, who can take back control at any time.
DS DRIVE ASSIST: drive or be driven
Premiered on DS 7 CROSSBACK, DS DRIVE ASSIST is now available on DS 3 CROSSBACK. This function regulates vehicle speed in relation to the vehicle in front and acts on the steering to precisely position DS 3 CROSSBACK in its lane based on the driver’s choices and habits. Available at speeds of up to180 kph / 112mph (depending on national legislation), the system controls the vehicle’s speed and path. This system is particularly useful in traffic jams or on the motorway, for example, where DS 3 CROSSBACK becomes a vigilant eye for the driver. In this way, it contributes to a more relaxed driving experience.
With DS PARK PILOT, drivers of DS 3 CROSSBACK can park automatically, without using the steering wheel and the pedals. This system is able to check whether a parking space big enough for DS 3 CROSSBACK simply by driving past at a speed of up to 30 kph / 18.5mph. Using the touch screen, the driver selects reverse or angle parking. The final step? Simply press the Park button and wait for the magic to happen.
DS 3 CROSSBACK is opening new horizons: unlock and start your car using a smartphonethrough the MyDS app, lend it to the person of your choice without having to give them the key... These ‘dream’ functions are now a reality on DS 3 CROSSBACK with the DS SMART ACCESS function via the MyDS app.
DS SMART ACCESS: no key required
A useful everyday companion, DS SMART ACCESS lets you unlock and start your DS 3 CROSSBACK using the MyDS app. Using the Bluetooth protocol, the system remains operational even without a GSM network, making it unique on the market. And since cars are often shared, this innovation also lets the owner / driver make the vehicle available to up to five users at the same time without giving them the key. For each user, the owner / driver can authorise the access and start functions permanently or for a limited time.
Safety is non-negotiable. DS 3 CROSSBACK is equipped with a range of advanced safety features. For example, it is equipped with the Active City Brake, a new generation of emergency braking which is able to identify cyclists, pedestrians, even at night. New in the segment, thanks to a new-generation radar that extends the range of recognised emergency braking conditions. As a result, in the event of an emergency, DS 3 CROSSBACK can brake without action being taken by the driver, day and night.
The architecture of DS 3 CROSSBACK reflects the same protective approach, as illustrated by the height of the waist line, the thickness of the door panels and – above all – the presence of eight airbags. In terms of active safety, numerous innovations are available, including lane positioning assist, DS DRIVE ASSIST, information and adaptation of vehicle speed based on traffic sign recognition, lane keeping assist, etc. In terms of safety, D 34 sets new standard in its class with this range of advanced safety features, going beyond the requirements for 5* in the Euro NCAP protocol.
Active Safety Brake: new-generation emergency braking
Using new-generation radar sensors monitoring the area in front of the vehicle, the emergency braking system on DS3CROSSBACK identifies stationary vehicles and vehicles driving in the same direction as well as cyclists in the same lane and pedestrians by day or by night. A breakthrough in pedestrian safety! With this system, if the vehicle gets dangerously close to an obstacle, the driver receives a visual alert followed by another visual alert. If they do not react, emergency braking is activated. Depending on vehicle speed, the system will either apply the brakes for the driver in order to avoid contact, or slow the vehicle as much as possible. This system is activated automatically at speeds of over 5 kph / 3mph and up to 140 kph / 87mph. In the event of emergency braking, the driver can take back control at any time by accelerating.
A high-tech fully digital driving display
Modern and intuitive, the digital instrument cluster lets the driver display a wide range of driving information using a pull-down menu with up to five different and customisable screens.
The head-up display projects key driving information in colours onto a transparent panel and in the driver’s field of vision: vehicle speed, speed limiter and cruise control, traffic sign information, as well as driving and navigation aids.
Completing the array of features is a 10.3” entertainment screen in HD format (the largest in its class) with smartphone mirroring and connected navigation. It is positioned at the top of the fascia to ensure visibility while driving.
Both a city car and a long distance road car, 100% ICE and 100% electric, without compromise, the most technological on the market, DS 3 CROSSBACK is pursuing an ambitious objective: to be No. 1 in the Premium B SUV segment.
APPENDIX 1: POISSY PRODUCTION PLANT
Close to Paris, located in the heart of Yvelines, this plant is celebrating in 2018 no less than 80 years of car production, « made in Paris ». Its location is a strong asset, as it operates as a hub for the whole of Europe.
The Poissy plant has 4,000 employees. For a couple of months, the teams have been hosting DS 3 CROSSBACK in a brand new factory complex, completely renovated through a 100 million Euros investment programme: new body assembly, new generation of base coat painting process, new assembly shop.
Poissy teams are proud to dedicate their industrial know-how to the production of DS 3 CROSSBACK.
Since the spring 2018, a specific training programme is being rolled out. Indeed, they are aware, that each vehicle being produced demands the integrity of each customer’s specific requirement to be fulfilled. Poissy teams are fully dedicated to the very highest international standards of premium quality products.
APPENDIX 2: OVERLAPPING PERSPECTIVES FROM CREATORS
THREE QUESTIONS FOR PASCAL BEZIAT, PROJECT DIRECTOR - DS 3 CROSSBACK
What was the guiding thread of the project?
Our main aim throughout these four years has been to showcase technology through style. For example, the emblematic ‘shark fin’ of DS 3 is also present on DS 3 CROSSBACK, where on the inside it houses the tweeter of the FOCAL Hi-Fi system. Another example: the front air vents are located in the doors in order to extend dashboard length and maximise interior space. A number of choices were based on this concept of ‘technology through style’.
What is the contribution of the new platform?
DS 3 CROSSBACK uses a new platform called the CMP (Common Modular Platform). This choice makes it possible to fit an all-electric drivetrain with no trade-off in features, cabin space or boot capacity! Naturally, this new optimised platform also has other advantages. It is lighter (40kg less on average) than previous generations, more modular in terms of length, width, height and wheel diameter, while maintaining interior space. One last point: the platform’s lighter weight can be attributed to the use of innovative lightweight materials (very high yield steel, aluminium, composites).
Finally, what was your biggest challenge?
Interior space DS 3 CROSSBACK is the most compact SUV in its class in terms of both length and height. It is also the SUV suggesting the largest proportions through its styling. This is a reality inside the spacious cabin, which conveys an impression of space and power. To achieve this, our studies were based on an eye point dominating the road, a panoramic windscreen and a generous width at the front. This is why the side air vents are in the doors. Rear headroom is among the best in class, while legroom is particularly remarkable considering the vehicle length of 4.12m. DS 3 CROSSBACK is a compact vehicle but its width, large wheels and raised ground clearance give it a powerful and appealing stance.
THREE QUESTIONS FOR ETIENNE MENANT, PROJECT LEADER – DS 3 CROSSBACK
How will customers see the car?
We carried out many tests with potential customers, primarily in the year preceding the vehicle’s launch. These studies showed that DS 3 CROSSBACK is clearly perceived as a modern, innovative vehicle. They notice its large wheels, raised ground clearance, imposing stature, high-quality materials and comfort, particularly with respect to acoustics. Another key point, more subjective: DS 3 CROSSBACK appears as a vehicle reflecting the customer’s taste and personality. We are really in the hedonistic side, in the pleasure. DS 3 CROSSBACK will seduce those who want to please themselves, looking for a stylish and technological vehicle, comfortable and dynamic.
What are its strengths?
Its personality of course. From a style that is sculptural, powerful, charismatic even, to a wealth of safety and driving equipment unequalled at this level of the range, alongside a premium interior. Its other strength of course is the all-electric E-TENSE version, a first in this segment, a choice that can be made by the customer with no compromise in terms of styling or features. Quite simply, DS 3 CROSSBACK is a driving experience with the emphasis on pleasure and unique sensations.
Why is it positioned as a high-tech styling icon?
Because DS 3 CROSSBACK is about style, powerful and sculptural styling, and it is the best of the technology. The idea is that it should bring customers safety, comfort and pleasure: DS MATRIX LED VISION that brings safety and a unique visual identity or flush-fitting door handles that unlock as the driver approaches or via a smartphone. Or DS DRIVE ASSIST, a further step on the road to autonomous vehicles are the main examples. These innovations have so far no equivalent on the segment.
THREE QUESTIONS FOR BERTRAND DANTEC, HEAD OF DESIGN – DS 3 CROSSBACK
How would you describe the styling of DS 3 CROSSBACK?
First, it is a charismatic vehicle with a clear identity. As with all DS models, it is sculptural and above all makes an impression on everyone. When DS 3 CROSSBACK is on the move, it looks as if it’s 'ready to pounce', with muscular curves and large wheels. Our objective in short was for the styling to contribute to an intensive automotive experience. Our new model DS 3 CROSSBACK is remarkable for its original proportions with its large wheels, its bi-tone roof, its musculature, its avant-garde technology, etc.
What can you tell us about the interior styling?
The interior design is unified and coherent since our source of inspiration was the DS pattern and the sense of identity expressed through DS styling. For example, the design of the trim and touch controls on the central fascia are inspired by the DS pattern, with the two central air vents, inspired by the same theme. An important point: we integrated the aerators in the doors to purify, put forward the dashboard and its confection. Finally, it is a 100% digital interior, where the screens have the best, just like what we did on our latest concept car like DS E-Tense. The result is both modern and coherent, since the interior is a continuation of DS 7 CROSSBACK.
What is the contribution of new platform to the style?
From the beginning, we worked hand in hand with the engineering teams to design with them a platform that meets the fundamentals of style: large wheels, four corners, compactness, width, and also integrating innovations such as hidden weather strips or flush-fitting door handles, which allowed us to guarantee an optimum level of perceived quality.
APPENDIX 3: TECHNICAL PLATFORM DESIGNED TO MEET CUSTOMER NEEDS & REQUIREMENTS
Designed and built in Paris, DS 3 CROSSBACK inaugurates the new Common Modular Platform (CMP). This platform opens up new horizons in both technology and styling, for example…
DS 3 CROSSBACK petrol & diesel (ICE) and DS 3 CROSSBACK E-TENSE (100% electric): both types of drivetrain – Internal Combustion Engines (ICE) in either petrol or diesel and E-TENSE (100% electric) versions - are built on the same production line, according to specific customer requirements, for an agile way to address changes in the market and customer demand mix.
Internal Combustion Engines respect the environmental standards (with 3-cylinder PureTech petrol and 4-cylinder BlueHDi 1.5-litre diesel engines)
The electric power train has a 100kW (136hp) motor (100kw), a 50kWh battery for a potential driving range of 300km / 186 miles (WLTP) and 450km / 280 miles (NEDC).
DS 3 CROSSBACK meets the highest standards in acoustics, NVH vibration isolation and climate control for maximum on board comfort.
New-generation equipment and functions heralding (ADAS, connected services), traditionally reserved for segments further up the market.
A preserved habitability (boot capacity of 352-litres)
And inventive styling for remarkably spacious dimensions and proportions
APPENDIX 4: Packed with advanced technologies and personalised features
DS 3 CROSSBACK features a number of ‘major firsts’:
Driving in the city or out on the open road will always be a pleasurable experience. DS 3 CROSSBACK is available with an advanced all-electric drivetrain and a new 155hp PureTech petrol engine.
For a safe, relaxed driving experience at all times,
ACTIVE SAFETY BRAKE, the new emergency braking system, identifies pedestrians, even by night,
DS DRIVE ASSIST, a step on the road to autonomous vehicles,
DS PARK PILOT for automatic parking.
As well as being spectacular, DS MATRIX LED VISION headlights are modern and easy to use. With this system, the driver is able to keep the main beam on at all times, without worrying about vehicles in front or on the other side of the road. The system is fully automatic and a standard feature on all models of DS 3 CROSSBACK.
Lastly, the standard-fit flush-fitting door handles that open automatically on the driver’s approach using a key or a smartphone (DS SMART ACCESS) also contribute to the contemporary edge of DS 3 CROSSBACK.
The modern, contemporary interior features a 10.3” screen to manage navigation, the multimedia interface and DS connectivity. The 12 FOCAL ELECTRA® speakers are positioned around the cabin for an ideally balanced sound system.
Loyal to the DNA of DS styling, DS 3 CROSSBACK is available with five interior personalisation options (cloth, leather, Alcantara®, etc.), inspired by Paris and known as DS Inspirations.
It is also available in a high-end limited launch edition model – La Première.
There are over 2,000 possible individual combinations with the wheel designs, body colours and roof colours, plus the tri-powertrain choice.
For an interior to reflect a personality, customers have a choice of 5 Inspirations
The interior of DS 7 CROSSBACK is chic and contemporary, showcasing the expertise of the brand’s teams. Reflecting the philosophy behind DS design –personalisation –it is available in a choice of different trims, with the spotlight on materials. The interiors, called DS Inspirations, take their style cues from Paris, the birthplace of the brand.
The iconic landmark of Place de la Bastille inspired the first Inspiration. Its premium, innovative materials, textured patterns and padded upholstery, and subtle finishes with warm gold and silver accents echo this famous monument. The DS Inspiration Bastille offers a unique design for those seeking a break with convention.
Inspired by the famous street and imbued with characteristic Parisian elegance, DS Inspiration Rivoli transports the customer onto the eponymous street, with its luxury boutiques, famous Tuileries Garden and prestigious Palaces. Premium materials such as leather, combined with high-end diamond-shaped decoration allow the customer to express their personality and culture with a sophisticated air.
DS Inspiration Opéra, echoes the eclectic architecture and premium materials (gold and marble) of the interior of one of the most prestigious opera houses in the world, everything has been carefully thought out and designed to be captivating. The eponymous DS Inspiration follows suit, with a high-end finish in Nappa leather (in basalt black or chestnut brown) to embodies this spirit of fascination and created for customers who want to put their personal mark on their vehicle in a bold and captivating way.
For people who like to combine sporty design with elegance in all settings: The DS Inspiration PERFORMANCE LINE. Like the whole range, the interior is ideal for drivers who believe sport and performance are not extravagant modes of expression, but an everyday state of mind. The use of Alcantara responds to this requirement; boasting performance with refinement.
For dynamic driving with confidence, four internal-combustion engines and an 8-speed automatic gearbox are available from launch. DS 7 CROSSBACK will ultimately have five powerful and efficient engines, the DS SUV offers, at launch in the UK, four engines compliant with the latest Euro 6.2 emission control standard:
Two turbo petrol engines: the 4-cylinder PureTech 180 or PureTech 225, are both coupled with the new state-of-the-art 8-speed (EAT8) automatic gearbox as standard. With these two engines, excellent performance is possible with 250 and 300Nm of torque available from 1,900rpm and with fuel economy of 48.7mpg.
Two turbocharged diesel engines: BlueHDi 130 with a manual gearbox or BlueHDi 180 with an automatic gearbox, have 300Nm of torque at 1,750rpm and 400Nm of torque at 2,000rpm respectively. All have Fuel economy of more than 56mpg (70.6mpg and 57.6mpg respectively).
These different engines are equipped with the most advanced technologies (injection pressure of 200bar for PureTech petrol engines, a Stop&Start system, and much more besides), guaranteeing best-in-class fuel economy. With these features, DS 7 CROSSBACK offers enhanced driving pleasure and efficient performance. The fifth version arrives in mid-2019 as the high-performance Plug-in Hybrid petrol-Electric Vehicle (PHEV) – ‘E-Tense 4X4’, with 300hp, four-wheel-drive system and 35mile driving range in zero emissions mode (on WLTP cycle). To achieve these features, it combines a 200hp petrol engine with two electric motors of 80kW combined with a battery output of 90kW.
For relaxed driving in complete safety, high-tech equipment equips DS 7 CROSSBACK as standard or is available as an option. For supreme comfort customers can specify DS ACTIVE SCAN SUSPENSION (standard-fit on PRESTIGE and ULTRA PRESTIGE models and a £1,000 option on ELEGANCE and PERFORMANCE LINE versions with PureTech 225 and BlueHDi 180 power units). The 21st-Century DS suspension anticipates defects in the road through a camera that detects bumps and pot holes 5-metres ahead and continuously, and independently, controls the four shock absorbers to make them firmer or softer.
With over 15 breakthrough innovations, the cutting edge technological equipment available on DS 7 CROSSBACK gives further levels of peace of mind to the driver with greater ability to use the performance provided by the efficient power units. Available as an option, the customer can choose to add DS CONNECTED PILOT - a first step towards autonomous driving (standard-fit on ULTRA PRESTIGE models), with the cost-option of DS NIGHT VISION for day and night visibility. DS DRIVER ATTENTION MONITORING is another safety feature, able to detect signs of fatigue or distraction in the driver.
A MULTICHANNEL DS DISTRIBUTION NETWORK 400 DS STORE AND SALONS across Europe, and trained DS EXPERT ADVISORS
From January 2018, customers, prospects and the curious can discover and buy the DS 7 CROSSBACK from the 400 DS STORES and DS SALONS worldwide (in the UK there will be 60 in 2018) with DS Urban Store sited at Westfield London, but customers don’t have to wait until then to experience it, with DS VIRTUAL VISION.
DS VIRTUAL VISION, the full-scale HD DS virtual configurator Customers can view every model of DS 7 CROSSBACK up close with their choice of Inspiration and equipment on display, courtesy of the DS VIRTUAL VISION 3D immersive experience. Equipped with an HTC Vive headset, customers and prospects can configure each feature, the body colour (9 colour choices, in three types of finish: pearlescent, metallic or opaque), down to the finest detail and at full size scale. Most importantly, they will be able to appear to take it for a spin on Place de la Concorde in Paris, sit inside it, and visualise the driving aids through this virtual reality tool. For the launch of the DS 7 CROSSBACK, DS VIRTUAL VISION, is available in DS Stores, after having the opportunity to present the first generation of DS models as part of events, it is becoming an important tool available to the network to enable customers to choose their DS, adapted to the characteristics of each market
DS EXPERT ADVISORS trained in customer expectations As well as building the DS network, and because the brand’s ambition is to embody French expertise in luxury in the automotive industry, it has created a full training programme; DS ACADEMY CAMP. The result: DS sales people (DS Expert Advisors) have been trained in the expectations and demands of high-end customers. By the end of the year, some 450 DS Expert Advisors in the world will have visited Paris for this training.
AN ONLY YOU EXPERIENCE: THE CUSTOMER FRONT AND CENTRE A key initiative of the brand over the past years is the Only You programme to put the customer at the centre of the DS ambition. It focuses on three principles: the customer has the choice of approaching DS or asking DS to come to them, their mobility is guaranteed and DS is available to respond to its customers.
As part of this programme, a number of initiatives are being implemented in the DS Stores and DS Salons. For example, the DS VALET service is operational in four countries and will be coming to all network outlets in 2018. To be on hand for the customer at all times, dedicated DS Rent services will open.
The arrival of DS 7 CROSSBACK marks the beginning of a new product range from DS Automobiles and is the first of a second-phase of all-new models that are being launched in relatively quick succession.
DS 7 CROSSBACK is an SUV with a strong and distinctive personality, and ideally proportioned to embody the perfect balance between comfort and style, and leads with many desirable features;
CHARISMATIC IN DESIGN
- Elegant and comfortable proportions
- DS ACTIVE LED VISION
- Hypnotic 3D rear lights
- Two 12” instrumentation screens with innovative interface
FRENCH LUXURY KNOW-HOW
- Choice of DS Inspiration interiors with the elegance of premium materials
- Guided by an obsession for detail
- Magnified interior roominess
- High levels of driving comfort
- PHEV & EAT8
- DS PILOT – Autonomous driving 2.0
- DS SAFETY: DS NIGHT VISION
- DS LOUNGE: DS ACTIVE SCAN SUSPENSION
DS 7 CROSSBACK is a stylish vehicle that features a wide range of attributes. Taking the first step towards autonomous driving, innovative technologies such as DS ACTIVE LED VISION, DS CONNECTED PILOT and DS DRIVER ATTENTION ASSIST increase safety, comfort and peace of mind for both the driver and the passengers. For the exterior, a new diamond-effect grille, horizontal chrome DS Wings and LED rotating headlamps create dynamic lines on the body front, while the interior is available with a choice of four DS Inspiration ambiences reflecting the DS concept of even more personalisation options.
With its LED light signatures, unique interior stitching techniques, and the motorised watch by B.R.M placed on the dashboard, as featured on DS E-TENSE concept, DS 7 CROSSBACK represents the brand’s vision for the future.
DS 7 CROSSBACK is available in four model choices with progressive levels of enhanced specification. A wide-range of efficient diesel and petrol engines are available with manual and automatic gearboxes.
The range starts with DS 7 CROSSBACK - ‘ELEGANCE’ model. It and all models feature:
18 inch 'BUENOS AIRES' Black Onyx diamond-cut alloy wheels
DS front face with black grille and chromed DS Wings
DS 3D rear lights
Gloss Black exterior door mirrors
DS badge on the bonnet with chrome inserts
DS Monogram on the rear tailgate
Tinted and acoustic rear windscreen
Electric parking brake
Lane Departure Warning
Driver Attention Warning
Rear parking sensors
LED front foglights with cornering light function
Manual 'Follow me Home' lighting
UNIQUE FRENCH LUXURY KNOW-HOW
DS Inspiration BASTILLE
Bronze Harmony cloth, dashboard and door panels
Leather steering wheel with chrome mounted controls
Leather gear knob
Front armrest including double cup holder
One of two models projected to be a best-selling models is DS 7 CROSSBACK - ‘PERFORMANCE Line’.
19 inch 'BEIJING' Black Onyx diamond-cut alloy wheels
Carmin centre caps with DS logo*
DS ACTIVE LED VISION
Dark tinted rear windows
Dark tinted and heated rear windscreen
Gloss Black front grille
Textured Black DS Wings*
DS ACTIVE LED VISION
High beam assist
12 inch HD touchscreen
12.3 inch digital cluster
DS Connect Nav
DS Sensorial Drive*: Cashmere or Titanium modes
DS spotlight LED on door mirrors
DS ACTIVE SCAN SUSPENSION**
UNIQUE FRENCH LUXURY KNOW-HOW
DS Inspiration PERFORMANCE LINE
Basalt Black Harmony Alcantara® and faux leather seats
Alcantara® dashboard and door panels with stitching
Perforated leather steering wheel with contrast stitching*
Premium leather gear knob
PERFORMANCE LINE interior badging*
Heated front seats
2 way electric lumbar adjustment
*Exclusive to the PERFORMANCE LINE trim level
**Depending on the engine (PureTech 225 and BlueHDi 180)
The other anticipated popular version is DS 7 CROSSBACK ‘PRESTIGE’.
19 inch ‘ROMA' Grey Anthra diamond-cut alloy wheels
Chromed side-markers on the front door with DS Inspiration name
Modularity Pack (Boot):
- Two position floor
- Lateral storage
- Chromed entry sill
- 12V socket
Automatic ‘Follow me Home’ lighting
Full LED ambient lighting
Advanced Safety Pack:
Front parking sensors
Wireless charging for Smartphone
UNIQUE FRENCH KNOW-HOW
DS Inspiration RIVOLI
Mixed Claudia and Nappa leather dashboard and door panels
RIVOLI Monogram on the dashboard
B.R.M R180 Timepiece
Premium leather steering wheel
Front and rear carpet mats
Electric Seats Pack:
- Electric Driver and passenger seats
- Electrically foldable backrest with central armrest
Ventilated front seats with massage function
DS 7 CROSSBACK ‘ULTRA PRESTIGE’ is the top-of-the-range model.
20 inch ‘TOKYO' Gloss Black diamond-cut alloy wheels
Electric opening panoramic sunroof with LED lighting
PolyAmbient Lighting: interior LED lighting including 8 colours
DS Urban Pack:
- DS Park Pilot
- 3600 Vision
Easy Access Pack:
- Electric tailgate opening with loaded arm access
- Keyless entry & start
DS Connected Pilot:
- Adaptive Cruise Control with Stop & Go
- Lane Keeping Assist
FOCAL Electra® HiFi system
UNIQUE FRENCH KNOW-HOW
DS Inspiration OPERA
Basalt Black Harmony Nappa Art leather seats
Basalt Black Nappa leather dashboard and door panels