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랜드로버와 재규어는 항상 신모델을 런칭할 때 셀럽들을 초대하죠. 아주 좋은 마케팅 방법이기도 하고 영국과 그 인근에 셀럽들이 많은 것도 이유가 되겠죠.

이번에도 영화감독 가이 리치(Guy Ritchie)를 비롯해 배우 리차드 매든(Richard Madden), 태런 에저튼(Taron Egerton), 에드와 아보와(Adwoa Aboah) 등 쟁쟁한 스타들과 함께했습니다. 

그 현장속 사진들을 올려봅니다.


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2016 레인지로버 이보크 엠버 리미티드 에디션(Range Rover Evoque Ember Limited Edition) 화려한 사진들입니다. 

이보크의 인기는 실로 놀라울 정도. 이 작은 차체에 값도 비싼데 전세계에 50만 대 이상 판매되었네요. 

이런 실적을 예상한 전문가는 많지 않았죠.

가장 큰 성공요인으로 꼽히는 것은 바로 디자인. 그동안 SUV하면 투박한 이미지가 떠올랐는데 이 녀석은 말끔을 넘어 스포티 영역까지 구축해놓았네요.



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2013 랜드로버 미국 탐험대 여정을 담은 사진
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2013 랜드로버 레인지로버 이보크 시칠리안 옐로우(RANGE ROVER EVOQUE SICILIAN YELLOW LIMITED EDITION) 고화질 사진들


 
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2012 랜드로버 레인지로버 이보크 하만 튜닝 버전 고화질 사진들
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2012 랜드로버 이보크 빅토리아 베컴 스페셜 에디션(Range Rover Evoque Special Edition with Victoria Beckham) 고화질 사진들

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지난 7월 4일 영국 헤일우드 공장에서 랜드로버 레인지로버 이보크(Evoque) 생산이 시작되었다.

Land Rover, Gaydon, Warwickshire, 4th July 2011: The new Range Rover Evoque passed an important milestone today when the first production vehicle was driven off the line at Land Rover’s Halewood manufacturing plant in Liverpool.

Jaguar Land Rover's CEO, Ralf Speth together with JLR executive officers, union representatives and employees, gathered to celebrate the start of new Range Rover Evoque production. The first car to come off the line will be donated to the British Motor Industry Heritage trust.  

"The Evoque is an incredibly exciting vehicle that joins a product range which across both of our brands is the strongest we have ever had – and it fits in perfectly." commented Dr Ralf Speth, Jaguar Land Rover Chief Executive Officer." The teams that have designed engineered and built the new Evoque, working together with our research and supplier partners, can be immensely proud of their achievement. Worldwide interest in our new car has been exceptional, with 18,000 customer orders received from customers eager to be among the first to own the new Range Rover.

Halewood Operations is central to the success of the Evoque, with the workforce doubling to more than 3,000 employees in order to deliver the new model. Seventy-five per cent of production is destined for export to more than 170 countries around the world, adding around £2 billion to the UK economy. Moreover, 50 per cent of the components in new Evoque are made in Britain, with contracts worth another £2 billion awarded to more than 40 UK supplier businesses.

“It is a groundbreaking product, a Range Rover with concept car looks, lightweight technologies and the capability to deliver 50mpg fuel economy. At the same time it’s still a true Range Rover that’s agile, nimble, designed to survive in the urban jungle and capable of tackling the toughest climates and terrains thanks to Land Rover’s legendary all-wheel drive expertise.” Speth added

The launch of the Range Rover Evoque is just one of 40 new product actions that Jaguar Land Rover will carry out in the next five years in the most ambitious market offensive in the history of its two brands. This product creation programme is supported by annual investment of £1.5 billion in developing new models, engines, technologies and vehicle lines.

Currently Jaguar Land Rover directly employs almost 19,000 people in the UK, and indirectly supports up to 140,000 further jobs through its supply chain, dealer network and associated business operations. Its success is reflected in after-tax profits of £1.043 billion for the 2010-2011 fiscal year.

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